Nintendo issued an apology for the difficulties surrounding the initial demand for the new Switch 2 console. Even though there were ample units available at launch and several impressive sales records were achieved, the overwhelming popularity meant that many fans were left without a console. During a recent discussion with investors, a question was raised about whether the company had underestimated consumer interest and which elements played a role in creating the situation.

The company’s chief executive explained that in many regions the ongoing demand continues to surpass the available supply. Some shareholders and fans were unable to secure a unit from the lottery sales initiated at the My Nintendo Store in April. The response to these lottery sales was far beyond what was anticipated, with millions of applicants attempting to obtain the console. To address the situation, Nintendo has already held multiple lottery sales and announced plans for another round to begin in July. Additionally, several retail partners have organized their own lottery events and are slowly increasing the number of stores offering the product.

In order to preserve ongoing support from This maintains the original context while ensuring the phrasing is unique long-standing customers, the CEO outlined a strategy to prioritize these loyal users in the purchasing process. By giving them early access directly through Nintendo, the company aims to bridge the transition between console generations—a challenge it has faced in the past.

Key points include:

• Supply limitations in many countries have caused demand to be unmet.
• Lottery sales conducted at My Nintendo Store resulted in an unexpectedly high number of participants.
• Nintendo plans further lottery events, with the fifth round scheduled to start in July.
• Efforts are underway to improve the production system and expand retail availability.
• The company is prioritizing longstanding customers for early access to the new console.

The message conveyed reflects Nintendo’s commitment to addressing the demand challenges while working diligently to enhance production and distribution, ensuring that more Fans can now look forward to immersing themselves in the latest Switch 2 in the near future.