Amazon Prime Day 2024 emerged as a catalyst for an unparalleled boost in global eCommerce activity. The event magnetized shoppers worldwide with irresistible deals, not only amplifying Amazon's sales volumes but also significantly benefiting other online retail businesses. An in-depth analysis conducted by Adjust, a leading analytics and attribution platform, offers a treasure trove of insights into user behavior during this shopping extravaganza. The key findings shed light on how consumers in different regions reacted to the event, sparking a spike in eCommerce app engagement.

Main Part

One of the standout observations from this year's Prime Day is the remarkable increase in eCommerce app sessions in the United Kingdom. Adjust's data indicated that shopping app sessions in the UK surged by an impressive 97% compared to the July Prime Day 2023. This surge signifies that British consumers were exceptionally active this year, likely driven by an intensified focus on finding the best deals. Additionally, the sessions spent on deal discovery apps in the UK saw a 15% rise compared to the first half of 2024's average, underscoring a concerted effort among Brits to ferret out bargains.

In contrast, the United States witnessed a relatively modest uptick in shopping app sessions, with a 6% increase compared to the previous year. Although the growth was less dramatic compared to the UK, it still points toward a consistent interest among American shoppers in leveraging Prime Day deals. This modest increase might suggest that while US consumers remain engaged, their shopping behavior may be influenced by different factors such as economic conditions or varying degrees of spending power.

South America, and more specifically Brazil, also reported noteworthy engagement levels during this year's Prime Day. The country experienced a 15% growth in eCommerce app installs when compared to the July Prime Day of 2023. Even more impressive was the 22% hike in eCommerce app sessions, indicating high user engagement. Brazilian users, much like their British counterparts, were particularly vigilant about snagging deals, as evidenced by a 20% rise in deal discovery app installs and a 6% increase in sessions spent on these apps relative to the first half of 2024.

The data from Amazon Prime Day 2024 presents a compelling narrative about global shopping behavior, underpinning the transformative impact of this event on the eCommerce landscape. While the UK demonstrated an outstanding surge in shopping app activity, the US maintained steady growth, and Brazil exhibited high engagement levels, reflecting diverse consumer dynamics across these regions. The analysis by Adjust emphasizes the growing importance of deal discovery apps, particularly in markets like the UK and Brazil, where users are particularly keen on unearthing the best bargains. 

As eCommerce continues to evolve, these insights highlight the significance of understanding regional consumer behaviors and adapting marketing strategies accordingly. For app marketers and online retailers, the learnings from Prime Day 2024 offer invaluable guidance for capitalizing on future eCommerce opportunities.